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The retail market will drive that need, as consumers increasingly pressure corporations to verify their supply chains are sustainable. McDonald’s, for example, announced in 2014 its commitment to begin sourcing at least some of its beef from verifiable sustainable production chains by 2016. The company didn’t set specific goals at the time because sustainable production was not well-defined, as well as any measurable indicators of environmental, economic and social sustainability across beef production sectors.
Companies such as McDonald's are quickly aiming for sourcing of sustainable beef across their supply chain; sustainability verification could become a cost of doing business in the future for them. How are you responsibly sourcing your products?