Searches for sustainable fashion have increased by 66% in the past year | Sustainable Procurement News | Scoop.it

In 2018, searches for “sustainable fashion” increased by 66%, while for more specific items, like “sustainable denim” the surge was even higher, with page views up by 187%. Lyst’s research suggests that consumers are being more aware and careful about what they purchase, with customers searching for keywords like “ethical brands”, “econyl” and “organic cotton”.