How Tiffany, Chopard and Boucheron are adding an ethical shine to their gemstones | Sustainable Procurement News |
Sustainability is a core value of the Chopard business, and in March co-president Caroline Scheufele announced that the brand would be using 100 per cent ethical gold in all of its jewellery and watches by July. It is the first major player in the industry to make such a commitment as part of the “Journey to Sustainable Luxury” programme it introduced in 2013. Tiffany, Forevermark and Boucheron have also taken an increasingly ethical approach to the sourcing of precious materials.