Tracing a supply chain can be complicated. We started doing chain-of-custody auditing and certification in 1990 — creating the strong link between the forest source and the products we all consume. At first this was considered impossible.
Since then, certification programs, including chain of custody certification, have become accepted as an important part of our industry — reinforcing accountability and responsibility. Recognized, high quality third-party certification programs are not a panacea, but they can help ensure that forests are managed in a responsible, sustainable, and transparent manner.