Why Beef Sustainability Matters  | Sustainable Procurement News | Scoop.it
The retail market will drive that need, as consumers increasingly pressure corporations to verify their supply chains are sustainable. McDonald’s, for example, announced in 2014 its commitment to begin sourcing at least some of its beef from verifiable sustainable production chains by 2016. The company didn’t set specific goals at the time because sustainable production was not well-defined, as well as any measurable indicators of environmental, economic and social sustainability across beef production sectors.