Sustainability Arrives in Asia | Sustainable Procurement News |

The common perception in Asia is that investors don’t care whether companies are socially and environmentally responsible—emerging markets, after all, offer high-risk, high-reward opportunities that are tough enough to realize without having to meet other goals. Of the $21 trillion worldwide, Asia is thought to manage less than 5% with an eye toward sustainability.

THAT IS CHANGING in demonstrable ways, according to new analysis from Morgan Stanley, which examines how investors are making distinctions.