H&M has been accused by the Clean Clothes Campaign (CCC) – an alliance of labour unions and NGOs aimed at championing ethical garment production - of paying its factory workers across Bulgaria, Turkey, India and Cambodia wages below the poverty line. In some facilities in Bulgaria, the CCC claims, workers are paid less than 10% of what they would need to be kept above the poverty line. The claims, which H&M has denied, come just days after the retailer announced that more than 930,000 garment workers located in its supply chain are now covered by its "fair living wage" approach, with 84% of the company's product volume now produced in factories that are improving wage standards and human rights approaches. The CCC claims that H&M previously pledged to cover 100% of garment workers located in its supply chain with the scheme by 2018 and has accused the company of “moving the goalposts” to make its actions seem more impactful.